Entrepreneurs are constantly measuring the trade-off between the risk and reward of starting a new business. In their passion for succeeding, entrepreneurs often work 60-80 hours a week. Successful entrepreneurs are market driven, action-oriented, and focused on their clients’ needs. They try to make their businesses different from existing products, services, or technology, by exploiting their competitive advantage and protecting their ideas from competitors. The single most important characteristic of entrepreneurs is focused persistence.
Leslie F. Giscombe, MBA
Founder & CEO
Over 30 years experience as a Serial Entrepreneur, and the oldest African American to ever graduate from the undergraduate College of Business at the University of Florida. He has a BSBA in Marketing with a minor in Entrepreneurship, along with an MBA in International Business from Florida Institute of Technology.
The African American Entrepreneurs Association (AAEA), a 501(C)3 nonprofit organization was formed on January 1, 2018, to develop and create economic development through entrepreneurship within the underserved African American community through education, mentoring, workshops, group economics, and micro-financing opportunities. AAEA members and partners include a wide range of organizations that provide capital and services to assist underserved entrepreneurs in creating and expanding their businesses. With your support, we can all make a difference.
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